Poool came together with Chartbeat to build on our white paper to provide engagement data and conversion strategies to sustainably increase reader revenue. On the agenda: Quantifying the loyalty journey, including audience segmentation and content attribution models Monetizing conversion events, specifically how to gradually increase ARPU over time Adapting user…

Should this article be free or reserved for subscribers? It’s a common question for publishers launching a freemium model, one of the most popular approaches for employing a subscription strategy where content is divided into free and premium. For a metered paywall strategy, the answer’s pretty well defined (although this…

Sign up to our newsletter here to receive this content straight in your inbox! For the attentive readers among you, you’ll have noticed a slight change of branding for our “ex”-newsletter. What started as a way of sharing the latest Poool content and updates has turned into a publication of…

It’s well understood that content marketing is a valuable strategy for audience and client acquisition. But there’s an emerging trend of brands actually establishing their own media, either acquiring, investing in or launching a print or digital publication. And it’s easy to see why… Create brand awareness and support acquisition…

(Vous parlez français? Découvrez la version française sur le blog) Across the world, a trend is developing where brands are following in publisher’s footsteps to benefit from the power of content… 2017, Stripe acquired Indie Hackers 2019, Robinhood took over MarketSnacks and Digital Ocean acquired Scotch.io 2021, Zapier acquired Makerpad…

Developing an effective audience engagement strategy is a pivotal step on the road towards revenue goals. …

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy. Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing on the cake might not…

Poool & Opti Digital vous proposent 10 projets à mettre en place tout de suite pour optimiser vos revenus cookie-based, et préparer la fin des cookies tiers. Depuis avril 2021, les taux de consentement au dépôt de cookies s’effritent… Et avec la fin des cookies tiers pour Chrome en 2023…

Parce qu’un média permet de travailler en même temps la notoriété, la captation de données de la cible et d’augmenter les ventes, l’idée de lancer son propre média lorsqu’on est une marque fait son chemin. …