It’s well understood that content marketing is a valuable strategy for audience and client acquisition. But there’s an emerging trend of brands actually establishing their own media, either acquiring, investing in or launching a print or digital publication. And it’s easy to see why… Create brand awareness and support acquisition…

(Vous parlez français? Découvrez la version française sur le blog) Across the world, a trend is developing where brands are following in publisher’s footsteps to benefit from the power of content… 2017, Stripe acquired Indie Hackers 2019, Robinhood took over MarketSnacks and Digital Ocean acquired Scotch.io 2021, Zapier acquired Makerpad…

Developing an effective audience engagement strategy is a pivotal step on the road towards revenue goals. …

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy. Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing on the cake might not…

Poool & Opti Digital vous proposent 10 projets à mettre en place tout de suite pour optimiser vos revenus cookie-based, et préparer la fin des cookies tiers. Depuis avril 2021, les taux de consentement au dépôt de cookies s’effritent… Et avec la fin des cookies tiers pour Chrome en 2023…

Parce qu’un média permet de travailler en même temps la notoriété, la captation de données de la cible et d’augmenter les ventes, l’idée de lancer son propre média lorsqu’on est une marque fait son chemin. …

Are subscription models doomed, insights into conversion rate benchmarks, the value of newsletters and a lot more from our May newsletter. Originally sent on May 5th, 2022. Receive our next B2B newsletter by subscribing here. Another month, another Poool newsletter, and boy do we have some valuable content lined up…

A/B testing is the number 1 strategy to optimize your paywall click-through and conversion rates, allowing you to discover what performs best for your unique audience, content and business model. Given its value, our consultancy team is here to share benchmark examples and insights from some of the A/B tests…

Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable business model. For some, this involves alternative engagement and conversion strategies that step out of the traditional box of simply blocking content with a paywall. One example is Alternatives Economiques, the French print and digital…